By Kausik Biswas

In the ever-evolving realm of digital

marketing and SEO, link building remains a pivotal strategy for enhancing a

website's visibility and authority. Among the various tactics available,

profile submission stands out as a powerful tool. This article delves into the

nuances of profilesubmission in link building, its importance, how to execute

it effectively, and where and when to deploy this strategy.

 

Understanding Profile Submission in Link

Building

 

This is a link building

technique that includes creating and optimising profiles on various online

platforms, often including social media, forums, business directories, and

niche-specific websites. These profiles typically contain relevant information

about individuals or businesses and may include a brief bio, contact details,

and links back to the target website. The primary goal of profile submission is

to secure high-quality, authoritative backlinks that boost a website's

credibility and search engine ranking.

 

The Significance of Profile Submission

 

It holds several benefits for websites seeking to bolster their online presence:

 

Quality Backlinks:

Profile-creation enables the acquisition of backlinks from reputable sources,

contributing to improved search engine rankings. Search engines consider such

backlinks as endorsements of a website's authority and relevance.

 

Enhanced Online Visibility: By

creating profiles on various platforms, websites increase their exposure to a

wider audience. This expanded reach can drive organic traffic and potential

customers to the site.

 

Brand Authority:

Building profiles across relevant platforms establishes the website owner or

business as an authoritative figure in their industry. This can foster trust

among users and potential customers.

 

Diversification of Backlink Portfolio:

It complements other link building strategies and helps

diversify the backlink portfolio. A diverse range of high-quality backlinks is

essential for a holistic SEO strategy.

According to some recent statistics, profile creation is still widely used by SEO experts and marketers in 2023. For example, Linktree, one of the best profile creation websites, has over 16 million users and 30,000 sign-ups per day. Goodreads, another popular profile creation site for book lovers, has over 90 million members and 2.6 billion books added. Flickr, a photo-sharing platform, has over 100 million registered users and 10 billion photos uploaded. 

These numbers show that profile submission is not only beneficial for SEO, but also for reaching out to a large and engaged audience. But you need to avoid spamming or creating fake profiles that can harm your reputation or get penalised by Google. 


To help you with profile submission, names of some of the best profile creation sites are mentioned here in 2023 that you can use for link building:

- Linktree: https://linktr.ee/

- Goodreads: https://www.goodreads.com/

- Flickr: https://www.flickr.com/

- Medium: https://medium.com/

- Quora: https://www.quora.com/

- Reddit: https://www.reddit.com/

- LinkedIn: https://www.linkedin.com/

- Facebook: https://www.facebook.com/

- Twitter: https://twitter.com/

- Instagram: https://www.instagram.com/

 

Effective Execution of Profile Submission

 

To make the most of profile creation

in link building, follow these best practices:

 

Choose Reputable Platforms: Focus

on platforms that are relevant to your industry or niche. Prioritise

high-authority websites that are respected by search engines.

 

Complete Profiles Thoroughly:

Provide accurate and comprehensive information while creating profiles. Ensure

that bios, contact details, and other relevant fields are complete and

up-to-date.

 

Use High-Quality Images:

Visual appeal matters. Use professional and relevant images for your profiles

to make a strong first impression.

 

Craft an Engaging Bio: Write

a concise and compelling bio that highlights your expertise, qualifications,

and any unique selling points. Incorporate relevant keywords naturally.

 

Where and When to Deploy Profile

Submission

 

Social Media Platforms:

Social media profiles (LinkedIn, Twitter, Facebook, Instagram) are excellent

for personal branding and business exposure. Regularly engaging with your

audience on these platforms can drive traffic and improve brand recognition.

 

Business Directories:

Niche-specific and local business directories (such as Yelp, Yellow Pages, and

Google My Business) can help enhance local SEO and drive potential customers to

your physical location.

 

Niche Forums and Community:

Participate in online forums and communities connected to your industry. Engage in meaningful discussions and include your website link in your profile to

establish your authority.

 

Professional Networks:

Platforms like LinkedIn are ideal for professionals to show their expertise,

connect with peers, and link back to their website.

 

Blog and Content Platforms:

Platforms like Medium and WordPress allow you to create a profile and share

valuable content, driving traffic and generating backlinks.

 

In conclusion, profile creation is a

potent link building technique that can significantly contribute to a website's

SEO efforts. By meticulously crafting profiles on reputable platforms,

businesses and individuals can obtain high-quality backlinks, elevate their

online presence, and establish themselves as credible authorities within their

industry. To utilise the full potential of this technique, it's crucial to

select the right platforms, optimise profiles thoroughly, and consistently

engage with the chosen communities. When done correctly, profile submission can be a cornerstone of a successful SEO strategy.


05.08.2023


Kausik Biswas is a digital marketer, freelancer, blogger, and YouTuber from India. He has professional skills and expertise.