By Kausik Biswas
Introduction
In the world of digital marketing, staying forward is paramount and among the
many SEO and link building strategies, one technique stands out for its visual appeal
and effectiveness - Infographic Submission. This method engages audiences and
enhances your website's authority and visibility. In this article, we'll delve deep into the world of
Infographic Submission, uncovering its benefits, practical tips, and providing real-world examples to
illustrate its potential.
Understanding Infographic Submission
It is a powerful technique wherein visually engaging and informative graphics
are shared across various platforms, including infographic directories, social media, and relevant
niche sites. The goal is to garner backlinks from these submissions, thus bolstering your website's
SEO profile. Infographics, a combination of images and concise information, offer a
compelling way to convey complex concepts easily.
The Benefits of Submitting Infographics in Link Building
● Enhanced User Engagement:
Infographics are highly shareable due to their visual appeal. When users find content
engaging, they share it more on social media platforms, forums, and blogs. This
viral effect can lead to a surge in traffic and a higher chance of acquiring quality backlinks.
● Improved Accessibility:
Infographics transcend language barriers. They communicate universally, making them
accessible to a global audience. This wider reach increases the potential for organic
link-building opportunities from diverse sources.
● Increased Dwell Time:
Compelling infographics encourages visitors to stay on your page longer, reducing bounce
rates. This positive user behaviour sends a strong signal to search engines regarding the
quality
of your content, ultimately boosting your website's SEO rankings.
● Establishment of Authority:
Well-researched and thoughtfully designed infographics establish your website as an
authoritative source of information. This can lead to natural backlinks from other reputable
websites as they seek to cite and reference your content.
Practical Tips for Effective Infographic Submission
1. Design with Clarity and Relevance:
Ensure your infographics are visually appealing and align with the content's message. Use clear fonts, complementary colour schemes, and an intuitive layout. The information must be
accurate, reliable, and relevant to your target audience.
2. Optimize for SEO:
Provide a concise yet descriptive title, incorporate relevant keywords in the infographic file
name, and add an ALT text. This ensures that search engines can realise and index your
content effectively.
3. Utilize a Catchy Caption or Description:
Craft a compelling caption or description that encapsulates the essence of your infographics.
This will entice viewers to explore and potentially share the content on their
platforms.
4. Choose the Right Platforms to Submit:
Identify reputable infographic directories, social media channels, and niche-specific
communities to submit. Platforms like Pinterest, Visual.ly, and Reddit's Infographics
subreddit are excellent starting points.
5. Leverage Embed Codes:
Include an embed code with your infographics. This makes it easy for other websites and
blogs to share your content while providing a direct link back to your site.
Real-World Examples of Infographic Submission Success
● Neil Patel's Advanced Guide to SEO:
A renowned digital marketing expert, Neil Patel used an in-depth infographics to illustrate his
comprehensive SEO guide. This visually appealing content was widely shared across various
platforms, resulting in numerous backlinks from authoritative websites.
Mint's 'The Power of Visual Content' Infographic:
Mint, a personal finance platform, created an infographic highlighting the effectiveness of
visual content in marketing. This infographic gained traction on social media and was
featured in multiple industry-related articles, showcasing the potential for organic backlinks.
Conclusion
Infographic Submission is a dynamic tool in the arsenal of any savvy digital marketer. Its ability to
engage, inform, and inspire action sets it apart in the realm of link building. By adhering to best
practices and learning from successful examples, you can harness the full potential of infographics
to elevate your website's visibility and authority. Embrace the visual revolution, and watch your
link-building efforts soar to new heights. Remember, in the world of SEO, a picture is worth a
thousand links.
12.09.23
Kausik Biswas is a digital marketer, blogger, and YouTuber from India. He has professional skills
and expertise.
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